About Us


Unique, fee-based Model Portfolio Service for IFAs

Passive investment specialist IFA Andrew Whiteley, Independent Analyst Steve Williams and former discretionary fund manager Philip Bailey are the team behind Assetfirst, a unique, fee-based, model portfolio service designed to assist other advisers to comply with the demands of the Retail Distribution Review (RDR).

Andrew Whiteley DipPFS
Andrew has been an IFA for over 23 years. He set up WKH Financial Services Limited in conjunction with WKH Chartered Accountants in 2003 and the firm now manages over £65m of client funds. In 2008 Andrew launched Provisio Wealth Management a wrap-based service underpinned by a range of risk graded model portfolios constructed and managed in conjunction with Cormorant Capital Strategies using Exchange Traded Funds and Index Tracking Unit Trusts. In January 2010 WKH Financial Services Limited was renamed Provisio Limited in recognition of the growing importance of the wealth management service within the business.

Steve Williams
Steve has worked in the IFA industry for 15 years. Much of his experience analysing and advising on the global capital markets was gained whilst working at a senior investment management level with a leading-edge City IFA firm. During his time there he successfully guided high net worth investment portfolios through the dramatic post millennium bear market and subsequent credit-fuelled recovery. Now, as managing director of Cormorant Capital Strategies Limited he works on a broad range of investment management projects. Cormorant, an independent investment consultancy firm unique in catering only to professional investment advisers, was launched in 2005.

Philip Bailey IMC
Philip joined forces with Andrew Whiteley in 2008, working on the Provisio Wealth Management service, Prior to that he worked as a Senior Investment Manager at a large private client investment firm. He originally joined the industry in 1986, as a trainee asset allocation manager. This experience foundation gives him a unique insight into the passive/active fund management debate.